Offering products in your photography business doesn’t mean turning into a pushy salesperson. (Oh, I've said that before!) Done well, selling is just another form of great service. Here’s how to make it feel effortless and truly valuable — for both you and your clients :) 1. Start with the why Don’t jump straight into product talk. In your interactions with clients, help them understand why printing matters. Share stories, examples, and your own philosophy. Be the person who loves their products! Explain how an album becomes a family heirloom. How a framed To View More >>

Previous |  Contents | Next Download the eBook There are so many reasons why the printed image matters, but long term accessibility to your most treasured photos is surely a deal breaker. Why printed images matter Back in the ’90s I remember walking back to our trade show booth behind two people from a neighbouring stand. They were into IT. As they approached our booth I heard one say to the other, “I feel sorry for these guys. How long can they last in the modern world?” It’s so long ago I feel like they must have been visionaries — how did they know To View More >>

If the last couple of years have taught us anything it's to be prepared – so we’re sending our holiday guidelines early so you have you plenty of time to plan for the busy season. We always stress that these are guidelines, not deadlines, but we do encourage you to get your orders in by the following dates, to ensure we can deliver them before the holidays. Things are more normal now than last year — no more lock downs, we hope! But supply challenges and/or courier delays are still quite likely, so please don't wait until the last minute. Start your holiday promotions early and To View More >>

Q: How do customers know what your images will look like on their home or office wall? A: Set up "display images" in your Print Shop showing your artwork in different settings. Q: Print Shop makes setting up display  images  easy, but how to create the images themselves? A: Stock Images are a great way to encourage sales by showing potential customers your images on display. Here we list five resources you could use. Whether you need a high level of customisation, or just an app to do it for you, there are options for everyone.  Disclaimer: To View More >>

What’s the most important part of an album? Your photography and how it’s presented!  That’s why for a while now our primary focus has been on pages … more page types … more and better printing options … album design and proofing tools. But right now we're focused on covers! — giving you and your clients more cover materials to choose from, and even more ways to customise. Last week we announced 22 new cover materials … but that’s only half the story! Now you can take your albums to the next level with our compelling new range To View More >>

What is "aspect ratio", and why can it be a problem? The aspect ratio of an image is the ratio of its width to its height. Unless the aspect ratio of a print or frame matches that of the camera image from which it is made, the original image will need to be cropped. What to do When shooting, bear in mind the finished print that you want to sell. If you frame the subject tightly (with important content out to the edges of the image) you won't be able to crop — you'll need to order prints with the same aspect ratio as the camera. Since most digital camerals have an To View More >>

We are in love with this wedding and album! The  gorgeous wedding was photographed by Natalija Brunovs from We Are All Stardust, Australia. Check out that beautiful custom embossing, complete with gold foil! Colour co-ordinating your album with your wedding outfits is such a great idea, especially when they're gold and royal blue. The gold foil looks great with our Starry Night Buckram. In fact all of our Buckrams look great embossed. You can request custom embossing and gold or silver foil by emailing us. Please state the album type, size, and cover material you will To View More >>

We’re proud to be supporting David and Luke Edmonson at WPPI this year. They’re talking about perhaps the most important challenge facing every professional photographer – how to transform their passion for photography into a successful longterm career. Luke and David want to be known for producing great photography, and serving their clients — but of course every sustainable business needs to generate profits as well. We’re going to publish an article about their sales strategies shortly, along with some of their work, but first we thought you’d like To View More >>

Betsy and Mark wed in the heart of Toronto, Canada at The Drake Hotel. Their photographer Christine (From Christine Lim Photography), said it was "Such a fun + heartfilled event. I couldn’t have asked to be a part of anything more genuine and, well FUN!" Betsy and Mark chose a 14x10H Duo. Christine has kept the design of this album consistent and timeless. (And it is always nice to see full bleed images!) These rooftop photographs are a lovely selection - and what a lovely Mother Daughter moment. All Duo images are printed on photographic paper using To View More >>

Australian couple Kailin and Sia made the trip from Adelaide to Sydney for their engagement shoot. Their photographer Leah Kua who is based in Sydney, decided to take them to Wattamolla Beach for this gorgeous photo-shoot. Kailin and Sia are glowing! They look relaxed and like they're really enjoying being photographed together. They are using this 10x7 Duo as a guest book at their wedding - what a lovely idea! Their album starts with a Futura translucent title page. What Leah loves most about this location is the number of hidden spots that usually have no one around - perfect To View More >>